Home Retail ’10

Annual Report

Challenge

Create a report that confidently tells the story of the year and demonstrates the flexible nature of the business in uncertain times.

Solution

A 4x6 metre ‘video’ wall made up of 2,128 individual cardboard boxes, each forming a ‘pixel’ of the screen, was created. Using different colours and textures, graphics, words and images were animated by hand by a cast of volunteers, and filmed in time-lapse over the course of 3 days.

Role

– Ideation
– Creative direction
– Design
– Art direction

Awards

Official Honoree: Corporate Communications, Webby Awards

Featured

This project was featured in Creative Review

Launch site
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