Challenge

Create a market-leading online experience for a property finance company that conveys the ease of securing finance through face-to-face human relationships while ensuring the site retains a sense of high quality.

Solution

Reflecting and building on the standout brand, the website combines a friendly, straight-talking attitude with an authoritative demeanour, and encourages the user to find the information they need through three points of entry. The whole site is designed to mirror the simple and smooth interactions they have when dealing with the company.