Challenge

Reposition Nominet through a new brand and website as a more consumer-facing entity, focusing not only on running the .uk domain registry, but also as technological innovators and providers of large-scale digital products.

Solution

An exciting, colourful identity was created that highlights the ripple effect of Nominet's technology throughout the industry. Alongside that a comprehensive website was developed to cater to the various needs of Nominet's broad audience, highlighting the bold new direction of the business.