Challenge

Rebrand and promote the new .uk top-level domain (TLD) to a consumer audience while enhancing the unique benefits of the full family of Nominet-owned TLDs, which includes .co.uk, .me.uk and .org.uk.

Solution

A logo system for .uk and the full domain family was created that individually expressed each TLD to an unfamiliar audience. Then using Stephen Fry as the spearhead for the .uk campaign, a website was created that evoked the shareable nature of the internet with success stories and ‘how to’ guides, crucially allowing people to check the availability of their preferred domain name.